Author(s):
Greig Tor Guthey, PhD* - San Francisco State University
Abstract:
Deeper relationships, regional knowledge, and common productive strategies, broadly known as conventions, are said underlie economically dynamic clusters. Places like Silicon Valley have been shown to have unique cultures that generate innovations and suggest they are "learning economies." Do Similar sets of practices and understandings weave northern California wine producers into a cohesive regional complex? This paper will focus on the regional conventions of wine producers and consider their character.